The CDP Resource 2018 Q4 Customer Data Platform Buyers' Guide is available

95 providers that have been called, or that call themselves, a customer data platform are covered within this guide.

It is no longer necessary to log in to access the content.

A category labeling method was applied to each platform in an attempt to cut through the complexity a bit and let platforms get credit for their strengths. To keep things simple, even when a platform might cover several areas of CDP technology well, it could only be assigned two category labels within the guide.

With dozens of actual customer data platforms in the space already, each with varying capabilities, it can help to speak with someone even if just for a few minutes to validate assumptions.

If you'd like to speak with someone who has an eye on a pile of it, please connect with me on LinkedIn or feel free to schedule a conversation directly.

Last but not least, if you enjoy or dislike the guide, it would be great to hear from you!