There's so much competition in today's SaaSy software world, customer data platforms included.
After becoming beholden to systems that are entrenched in our operations, it can be tempting to seek out a brighter, newer alternative. With customer data platforms, this often involves an evaluation of an existing system that overlaps with CDP functionality. Or, the case may be that a system that simply isn't playing as nice as it could and should be.
The easiest way to tell if we should stay or go: ask questions of the current vendor. Tough questions.
The ones with shitty answers, or who don't respond with a substantial answer within a day or two, those are the vendors that won't last. The ones that urge us: