Should you stay or should you go?


There's so much competition in today's SaaSy software world, customer data platforms included.

After becoming beholden to systems that are entrenched in our operations, it can be tempting to seek out a brighter, newer alternative. With customer data platforms, this often involves an evaluation of an existing system that overlaps with CDP functionality. Or, the case may be that a system that simply isn't playing as nice as it could and should be.

The easiest way to tell if we should stay or go: ask questions of the current vendor. Tough questions.

The ones with shitty answers, or who don't respond with a substantial answer within a day or two, those are the vendors that won't last. The ones that urge us:


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