Should you stay or should you go?

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There's so much competition in today's SaaSy software world, customer data platforms included.

After becoming beholden to systems that are entrenched in our operations, it can be tempting to seek out a brighter, newer alternative. With customer data platforms, this often involves an evaluation of an existing system that overlaps with CDP functionality. Or, the case may be that a system that simply isn't playing as nice as it could and should be.

The easiest way to tell if we should stay or go: ask questions of the current vendor. Tough questions.

The ones with shitty answers, or who don't respond with a substantial answer within a day or two, those are the vendors that won't last. The ones that urge us:

Go.

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