Maybe you haven't heard that I'm gearing up to publish a "buyers' guide" at the end of the month?
More to come on the guide, especially if you're signed up for it (sneak preview next week!) ...
In the meantime, I thought it would be fun to do something different. While the guide should be founded in objective, vendor-neutral viewpoints as best as possible, I wanted to invite some of the providers to tell us their story. Right here! Right now!
For the most part, this series will be written by the providers themselves. I've asked them to complete a version of "who/what/where/why/when" that should give a perspective that you might not get all in one place otherwise. Introducing...
The CDP Spotlight Series!
Here's how it will go: providers will explain WHAT they are/do. They will explain WHY an organization should choose them as a partner. We'll get to know the company a bit as we hear about WHO works there and WHERE. Finally, we'll close out getting a better understanding of WHEN key events in the providers' timeline occurred.
A natural CDP
I first came into Celebrus around five years ago. I was in search of good digital analytics partners for organizations migrating off of an old digital analytics system called NetInsight (RIP), which presented data ingestion and sharing challenges that Adobe and Google could not help with, especially not a way back then. I've considered blaming Celebrus for my initial interest in what weren't called customer data platforms yet. As a long-time analyst and frustrated consultant, the promise of action -- real action -- and not just actionability, was quite a draw.
What Celebrus had was mind-blowing at the time, and it still is. Celebrus' unique approach to web and mobile data collection and enterprise-friendly capabilities set them in a class of their own when compared to the rest of the field. Beyond the data collection, however, Celebrus features all of the core components of a customer data platform and so I am quite excited and thankful for Celebrus to be the first provider to be included in the CDP Spotlight series!
(This mainly concludes my portion of this post.)
What is Celebrus?
Celebrus is easy to deploy and connects to the sophisticated data applications which banks and insurers use to gain insight and engage with their customers. Financial services organizations also choose Celebrus due to the complete control of their customer data it delivers. These organizations are highly regulated and need a solution that can ensure their compliance, safeguarding their 1st-party data through rigorous penetration testing and flexible options for hosting data on-premise or securely in the cloud.
Why choose Celebrus?
Due to our extensive heritage, Celebrus has been deployed in many enterprise scale businesses around the world, including over 50 deployments in leading financial services organizations. These customers chose Celebrus because they require: Continue reading