Woohoo! Another CDP Spotlight - this time, we're taking a look at BlueVenn.
I have a lot of fun using BlueVenn, along with BlueConic and BlueShift as an example of just how much work I have ahead of me in releasing a "customer data platform buyers' guide" that covers some 85 providers. It would seem that this is the decade of ColorSomething, if not SomethingAnimal/AnimalSomething. I digress! Well, one more thing -- you can access the guide here.
The CDP Spotlight Series
In case you missed the first spotlight post, here's how it will go: providers will explain WHAT they are/do. They will explain WHY an organization should choose them as a partner. We'll get to know the company a bit as we hear about WHO works there and WHERE. Finally, we'll close out getting a better understanding of WHEN key events in the providers' timeline occurred.
See for yourself!
In the early stages of marketing technology evaluation, there is nothing you love more to see than a recorded demo of actual product. Cheers and two big thumbs up to BlueVenn for hosting a demo on YouTube, though they've kindly requested that the link to that video be taken down... too much innovation, I guess! Nobody likes to see the old laundry. They recommend signing up for a live demo, which happens at least every other week: https://www.bluevenn.com/live
Big thanks to the team at BlueVenn for filling us up with the following information, as well.
(This mainly concludes my portion of this post.)
What is BlueVenn?
BlueVenn is the award-winning marketing platform that combines a Customer Data Platform with an omnichannel marketing hub, connecting marketers with customers for over 30 years.
Specifically designed for enterprise marketers to unify their customer data into a Single Customer View, BlueVenn coordinates consistent, integrated and personalized campaigns through every marketing channel. Drag & drop data analytics, predictive insights and segmentation tools help marketers to understand their customers better and optimize the customer experience - all in one browser-based solution!
Single Customer View
BlueVenn is the first and only Customer Data Platform with a customizable and configurable Single Customer View. This gives users unparalleled control of their data for better personalization and more accurate, consistent marketing.
The BlueVenn Marketing Platform gives marketing teams the power to integrate data sources from across an organization, using automated point-and-click methods, and will unify customer data to create a Single Customer View and a ‘Golden Record’ for every customer.
Marketers can use BlueVenn to view every